Organisation name

Add an industry in which you compete

Industry competitors

How many competitors are there?

How competitive are you?

How is the competition distributed?

Competitive forces

New entrants

How big are the barriers to entry?

How likely is it that others will join?

Forces from new entrants

Substitutes

Do customers have alternatives?

How are you positioned against substitutes?

Forces from substitutes

Buyer bargaining power

How many choices do customers have?

Customer mobility

How much purchasing power do customers have?

Forces from buyers

Supplier bargaining power

Choice of suppliers

Mobility between suppliers

How much purchasing power do customers have?

Forces from suppliers

Strategic actions

Strategic action

Additional info

Additional info

Additional info

Where to next?