SWOT Marina
Weaknesses
Missing 2 Stroke engine
No multipoint contact
Only one AMD
Threats
Small market
Small growth
Global Frame Contracts
Intermediary controlling the final account
? What does better the competition
Strength
Brand name
Reliability
Global service network
?What does Eneria better than the competition
Opportunities
Private market
Service old engines
Global Frame Contracts
Go to Market
Developp systematic account mgt. (multiple point contact tech, econ, dec, user)
More AMDs
Developp systematic relationship with engineering companies
Migrate from offer to value proposition
Manage Frame Contract with the Group