Positioning statement for brand:For growth mindsetters who know they can't succeed alone, SUPERCHARGED is a premier network and app that provides access to people who boost each other and create life-changing opportunities together. Because SUPERCHARGED and only SUPERCHARGED delivers energy igniting, sensory exciting tools & experiences focused on shifting the culture of how people make connections. We connect you to a new type of friend.Think about your project through the eyes of your customers – who may be internal or external – and what problem you're trying to solve for them. Also think about alternative solutions already out there, and how yours will be better.The final statement will probably have a format similar to this:"For <customer>, the <project name> does / provides / solves <problem / solution statement>. Unlike <competitor / comparison point>, it will <differentiator>."If you can't agree on a vision statement in 10 minutes, run the Elevator Pitch play soon after this session.
Our business challenge & the client’s/brand partner’s business challengeWe’ve got to understand why we’re doing this project in the first place - what’s the point? Helpful Exercise (5 min):Understand why the project makes sense.Ask the team to write on sticky notes why you're pursuing this project. Think about it from the perspective of the customer, the company, and/or internal team's needs.Have everyone post their stickies on the wall, then group similar ideas together. Read through each sticky and let the team know they're free to comment or ask questions. Do your best to clear up any confusion or inaccuracies. If you can't clarify everything on the spot, note that and follow up on it after the session. You might also follow up with the Problem Framingplay afterwards.
Success FactorsHow is project success going to be measured? Be as specific as possible, in numbers. Helpful Exercise (10 min):Ask everyone to write down what they think will make this project a success. Have the team post up their ideas. Discuss how you could measure each one, and give a finger-in-the-air target for each metric.
What are the required deliverables for this project? What is not in scope?