The Beginners Guide to B2C and B2B Business

What is?

B2B is a type of business model where the exchange of goods and services takes place between two or more businesses.

In most B2B business models both the businesses benefit from each other in some way and have comparable negotiating powers.

The final product is usually rich in quality

Diversifications in B2B Business Models

Most of them price their solutions according to the needs of the client/buyer.

The sellers then approach the company with their quotations and the company chooses to go with a seller that they deem profitable after thorough analysis.

They maintain a database of buyers and sellers and their main goal is to profit from these associations.

Exemple of B2B MODEL

Apple & Samsung

What is?

Is the type of model where the business sells directly to the consumers.

Diversification in B2C Business Models

Is the cheapest and fastest mode

Have started reaching out to a wider audience by setting up websites for their shops.

It is a website hosting several merchants, giving them a space on the web to showcase their products.

Exemple of B2C MODEL

Amazon

The galore of raw materials and subcomponents used in the manufacture of a product results

B2B campaigns are more professional

B2C marketing campaigns are geared towards the general public hence there is an emotional appeal to these campaigns.