THE UILTIMATE GUIDE TO MERCHANDISING TO 2019
Who Does Merchandising?
Any brand with a physical product
Many retailers
Merchandiser Job Description
Product promotion
Product supervisor
Inventory
Responsible for the products, before and after delivery
Merchandising Best Practices
Increase product impact
Data-Driven Merchandising
It allows to have a communication flow
Registration of sales and marketing data
Collecting and Analyzing Merchandising Data
Marketing audits to track data
Visual Merchandising
visually attract the consumer
Properly Merchandising Shelves
Clean, stocked and organized
What Is Merchandising?
They are the conditions and routes of distribution suitable for the sale of a product.
Marketing
Sales
Organize strategies, exhibitions, etc.
Monitoring Competition
Record price, promotions, labels, location of the shelves and packaging of your competitors
Ensuring Retailer Compliance
Monitor POP screens
Address any issues of improper product placement
Check product gaps
Staying On Top of Orders
Make frequent visits and maintain constant communication with stores