THE ULTIMATE GUIDE TO MERCHANDISING TO 2019

What is Merchandising?

It is to take into account how your products reach consumers and apply certain techniques, it can consist of activities such as: sales, organization of shelves and promotional screens.

Almost all brands with a physical product use marketing tactics, the job description of the merchant is responsible for everything that happens to a product.

The responsibility of a merchant includes: collaborating with suppliers, manufacturers and retailers.

Organizational audits are carried out periodically, such as: visual marketing: they focus on visually attracting consumers, including shop windows, exhibitions, POPs, and crossings.

Paying attention to marketing data helps you make better informed decisions in the future.

Merchants should pay attention to the aesthetics of their common exhibitors, focus on the presentation of clean products. It is a predecessor approach, keeping track of orders, out of stock stocks generate a direct loss.

The promotions, the labels, the location of the shelves must be registered citing data about their competitors.

Factors such as screen color, design, environment, and theme are important for the desired marketing.

Marketing is based on recording sales and Marketing data

MERCHANDISER JOB DESCRIPTION