Categorie: Tutti - market - product - positioning - branding

da Haneen Ezz mancano 3 anni

308

Branding strategies

Branding strategies encompass various methods like brand extension and product dominance, crucial for companies aiming to enhance their market presence. Product-dominant strategies focus on creating new and beneficial products, exemplified by brands like Toyota and Honda.

Branding strategies

Branding strategies

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Co-Branding

Brand extension

Cooperate dominant consist branding of any product, it demonstrates a highly structure of a market diversity.

Rebranding/repositioning

example: Gucci and starbucks
Repositioning: is when a place is different can position.
Examples: Mcdonalds and pokemon
Rebranding: is a marketing strategy which a term, symbol or name which is an established brand or an extinction.

There are different and various types of branding strategies. For example; attitude branding and private -label branding.

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Private- label branding is products that are usually sold by retailers and its own packing.
Attitude-branding is basically explaining the consumer's opinion when it comes to the market research.

Product dominant

Toyota is a good product for branding because it expains how a person will get it and spend alot of money on it as it is a benficial for him/her.
Examples: Toyota, Honda, chrysler and fiat
Product dominant is a good market trying to start creating new beneficial products.

cooperate dominant

examples: Apple/ Macbook or iPhone
Cooperate dominant includes the names of the manufactured company in the name of a certain product.

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