Chocolate consumer

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Summary of Newspaper Article

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Chocolate consumer

geo

North America

urban and suburban areas

demo

Family formation ages 25-40(gatekeeper)

low-middle class

10-15: allowance customers 0-9: pre-customers

product use

light-med users

physo

people who live in Canada feel connected or affiliated with the product since Canada is known with a maple and maple trees

maple syrup

preference milk chocolate