Customization

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Customization to enhance customer experience                  Andrea Gutierrez Mesegue

Companies are discovering that they can elevate customer loyalty and engagement—and use their customer base as an engine of advocacy to potential buyers. Product customization helps brands boost sales on their own websites or gain share on a retailer's site.

Key Figures (see pg5)

FAILS

Marketing Fails

Using Big Data to Customize User Experience

BENEFITS:

• Ability to increase price for the benefit to customize
• Keeping customers more loyal
• Increase satisfaction as its "tailor made"
• Free Market Research

Rules for Sucess

Opportunities

Luxury & Customization

Burberry Beauty & Pinterest Personalization

Best Services are Customized not Standardized

Customization in Automobiles

Tesla

Customization in Active Wear

NEW BALANCE

ADIDAS

NIKE ID

Costumization VS Mass Customization

Mass Customization

What is it?

Will it work in Fashion?