KIM KARDASHIAN WEST Amala Sivarajah

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President of Glu Mobile (Creator of Kim Kardashian: Hollywood) says, “We identified Kim Kardashian West as arguably the best brand fit in the world and we approached her.”

Raises Awareness for Fertility Issues and Surrogacy

Books

Keeping Up

Kardashian Konfidential

Selfish

Dollhouse: A Novel

- Kardashian-Jenner Reality T.V Show - 12 Years and 17 Seasons

Average of 2.5 Million Viewers

Most Number of Children - between her sisters and her, Kim has the most children (4)

SKIMS

Shape Enhancing Undergarments

Glue that Holds Everyone Together

- said to have "made her sisters famous"

Family Orientated

- posts about her children, sisters, husband and in-laws regularly

DASH

- a Kardashian boutique consisting of Khloe, Kourtney, and Kim Kardashian - successful for 11 years

Changed Make-Up Stereotypes

Plastic Surgery

Changed Body Image Culture

Hourglass Figure

Created Acceptance for Curves

More Acceptance for "Thicker" Women

Raises Awareness for Voting - encourages voting to Millennials and Gen Z (her target market)

Donates to Charities - donates to 23 charities - emphasises where she uses her money - doesn't uselessly spend her money

Alzheimer's Association

Breast Cancer Research Foundation

The Humane Society

Dream Foundation

Law Acheivements

Becoming a Lawyer - Robert Kardashian known as an incredible lawyer - older audiences will recognise Kim Kardashian more often as someone who follows the footsteps of her father

Partnered with Lyft to Help Newly Freed Inmates With Jobs

Freeing People from Prison

- Freed 17 people from prison in 2019

VALUE

Variety

Cruelty-Free

Pricing

Mobile App

Kim Kardashian: Hollywood

DASH (Kardashian Boutique)

Clothing

KKW

KKW x Winne

Make-Up

Accessories

KKW x MARIO

Fragrances

Model

Social Media

Snapchat

84M+ Followers

Facebook

29.5M Followers

Youtube

1.51M Followers

Emojis

Google+

Twitter

62.3M Followers

Instagram

152M Followers

6th Most Followed

T.V Shows

Entertainment Tonight

Kourtney & Kim Take New York

Keeping Up With The Kardashians

KIM KARDASHIAN WEST Amala Sivarajah

FAMILY

IMAGE

ENTERTAINMENT

SOCIAL INVOLVEMENT

PRODUCTS