Lucky Fitness

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Pricing Strategy

da Hassan Waqar

NBA

da Saund Prabhcharan

Экономика 2.0

da Сергей Макаров

Steps in the Action Research Cycle

da Rafael Mora

Lucky Fitness

Go to market

Sales Kick-off Actions to partners

training presentations & video tutorials

sales arguments & sales tips

partnership concept sales & commercial introduction

short & long product presentation

Sales Kick-off Actions to customers

5 main module Lucky fitness

short product presentation "WHAT is Lucky fitness"

short product presentation "WHY Lucky fitness"

MVP Release

friend & family sales

free trial model to use

Execution

SAAS Sales Website

lead follow-up - cookies & forms & online chat capabilities

development of content

design & content concept development

Owners / Sales & Marketing Teams / Operations Management Module

service & complaints - by club & total network

operational reports & dashboards

total performance tracking & management reports & dashboards

marketing - campaign management

membership packages - products management

SAAS Platform_Club Module

reporting & dashboard constructor

roles - rights & access levels

transfer protocol for old member base transfer

payment capabilities

set operating team - employees/trainers

club set-up - add brand

Preparation

Web-site

hard sale features & lead direction to local partners

selection of development agency

design & content concept

CRM

digital targeting & digital lead management plan for target markets

selection of ready CRM system witn easy & fast implementation

Legal preparation

local sales partner agreements

contracts for country and legal opinion

Pricing

price model

agreement on final price level

Product & Sales strategy

key price positioning

key support positioning

key sales channel positioning

key product positioning

key sales positioning

Start-up period

organization compensation cost & model

technical organization

sales function management & support team

organization chart

Sales partners

partnership model discussion

intro partnership document for partner negotiations

pipeline of potential partner list

Sales channel development

performance & operational management rules

product & sales education

recruitment local sales rep

creation of Cold Call Team

Initiation

Trade mark checking

GDPR certification

public offers align to target countries

Partner research

potentail partner prioritization

audit of potentail partner categories

Market research

audiences

competitors

target countries