PLANNING A PUBLIC INFORMATION PROGRAM ( CHAPTER 4)

DEFINE

SYSTEMATIC PROCESSBY GATHERING INFORMATION, ANALYZING & APPLY

IMPORTANT

TO PREVENT HAPHAZARD, INEFFECTIVE COMMUNICATION

HOW TO START

INFORM

INFLUENCE

PERSUADE

REMIND

PURPOSE

ACCOUNTABILITY

CONTINUITY & REPETITION

CONVINCING

USER

GENERAL PUBLIC

PRIORITY TARGET AUDIENCE

OPINION LEADERS

ORGANIZATIONS & GROUPS

STRATEGY

ESTABLISHING GOALS & PRIORITIES

SPECIFIC

MEASURABLE

ACHIEVABLE

REALISTIC

TIMEBOUND

DETERMINING PROCEDURES & ACTIONS

SCHEDULING