Attractiveness of TUI’s Educations portfolio of brands in Delhi
Structure of schools in India
Government Influence
Curricula
Classes
Other variables (un-aided/aided, public/private)
Demand Analysis
Motivation (parents/schools/students)
Current type of trips
Volume
Duration
Price
Destination
Seasonality
Information Flow
Choosing trip type
Variables
Barriers
Choosing an operator
Information research approach
Attributes
Supply Analysis
Competitive Landscape
Competitor Characteristics
Time in Business
Presence
Selling method
Price range
Main Product Categories
Is Delhi an attractive city for school trips (Macro)
Growth
Market Size
Legal
Political
ROI
Revenue
Cost
Expected Profit
Marketing Strategy (V3)