Branding Suprabha

Total packaging Business

Category Membership

Export Sea Worthy Packaging

Nature of Competition

Principal Contractee

POPs

Similar Product Portfolio

PODs

Cheap rate of Competition (C)

Established Brand (S)

Wooden Packaging

Nature of Competition

Cartel Fromation

Principal Contractee

Distribution to a Contractor

Product Portfolio

Relationship between Customer & Existing Contractors

Competent work force

Subtopic

POPs

Both can supply with Varied Requirements of Quality Products

PODs

Limited Range of Products (S)

SIngle Value Tender of More than 8 Cr (S)

Our Professional Approach (S)

Strong relationship of competitor (C)

Strong Financials (S)

Intangible Benefits

Rust Preventive Packaging/Long Term Preservation

Nature of Competition

Principal Contractee

POPs

Similar Product Portfolio

Both have technical expertise

PODs

Established brand (S)

First mover Advantage (S)

Contract packaging- Steel Mills ( Metal Straps & Polymers)

Nature of Competition

Cartel Formation

Principal Contractee

Distribution to N Nos of Contractors

Product Portfolio

Reliability

Existing Work force

POPs

Similar Reliability

PODs

New Entrants ( C)

Better products (C)

Expereinced work force (C)

Existing Relationship with Principal Contractee (C)

Only Rust Preventive Player (S)


VCI Business

Storage Preservation ( Tools , Spare Parts) @ Stores, Invnetory & Warehouse

PODs

Long term preservation

TPM Expertise

POPs

Nature of Competition

Lack of awareness

Domestic Transit

PODs

Swadeshi(S)

TPM Capability(S)

Technical Expertise

Better Brand

POPs

Product Portfolio(C)

Nature of Competition

More Number of Competitors

Geographical Proximity of OEMs & Ancillaries

Low Quality Consciousness

Price Sensitive market

Sea worthy packaging

PODs

Swadeshi(S)

Logistics support in EU

TPM Capabiliity

Technical Expertise

Market Leader (S)

Fabrication Bags(S)

Award Winning products(S)

POPs

Delivery Time(C)

Certifications (S&C)

Overseas Service(C)

Nature of Competition

Customer Approvals

Certifications

1 replacing many

Metallurgy

Galvanizing

Non VCI Business

CW

PODs

Swadeshi(S)

Logistics support in EU

TPM Capabiliity

Technical Expertise

Market Leader (S)

Fabrication Bags(S)

Award Winning products(S)

POPs

Delivery Time(C)

Certifications (S&C)

Overseas Service(C)

Nature of Competition

Customer Approvals

Certifications

1 replacing many

Metallurgy

Galvanizing