BUSINESS SHORT TEXTS

Cassification

Memos are an important form of written communication within companies

Characteristics

They are sent to other people within the
same organization

The term "memorandum" can be used instead of "memo".

A memo is generally not as formal as a written letter. However, it is certainly not as informal as a personal letter.

The tone of a memo is generally friendly as it is a communication between colleagues.

Keep the memo concise and to the point.

If necessary, introduce the reason for the memo with a short paragraph.

Use bullet points to explain the most important steps in a process.

Use a short thank you to finish the memo. This doesn’t need to be as formal as in a written letter.

Informal

Characteristics

We begin letters with a GREETING: Dear…, we use commas not semi-colon

We write our address, (street, city or village and post code) in the top right-hand corner

You write the date under the address.

The introduction is the first paragraph, here we ask about our friend’s health, we thank her/him for her/his
previous email, we mention the reason for writing, etc

We can use contractions (for example: don’t, isn’t, etc.)

We sign the text at the end.

Formal

Characteristics

A formal letter has a format which needs to be followed. A typical formal letter format is

Sender’s address

Date

Name / Designation of Addressee

Address of the Addressee

Salutation

Subject

Body – Introduction, Content, Conclusion

Complimentary Close

Signature / Name of the Sender

Designation of the Sender

The language must be formal

Only use easy and clear language

Avoid slang and use of abbreviations or contractions

The content must be clear, concise and understandable

Avoid adding extra details or information

Pay attention towards the targeted audience

Different formal letters

LETTERS OF ENQUIRY

ORDER LETTERS

LETTERS OF COMPLAINT

PROMOTION LETTERS

SALES LETTERS

RECOVERY LETTERS

Utility

types of documents that are commonly used in running a bussines

they are used for business transactions or other business correspondence

many businesses require forms for legal purposes

A brief advertisement in a newspaper, magazine or web page dealing with offers or requests for
jobs, houses, cars, etc

Characteristics

Effective and inexpensive

-In magazine, newspapers, online websites or apps, etc

To advertise your business, sell, offer, ask for jobs, houses, vehicles, products, services and more.

Three components

The headline (to catch the reader’s attention)

The body (important information)

The CTA (call-to-action) What to do and how

We can find informal and formal or business emails

Business emails are a pillar of modern communication.

Etiquette, style, and format are essential to writing emails that get results

Generally, we begin informal emails with Dear…, Hi…, Hello… followed by a comma