Valuable competitive position
Capabilities:
-my strengths
- competitive advantage (better than others)
wheel Stat
competitive advantage
said to clients
corporations
individuals
done to rivals
values:
-mission
-scope of market
-values
quality in teaching financial English for auditors accountants, tax advisors:
practice necessary:
- skills
- vocabulary
- grammar
adjusted to Polish realities
3 things you need to excel:
-teach the right things (show context)
-Have great atmosphere ( inspire )
-measure the progress

meaning
communicate to:
clients
employees
rivals
English teaching
quality and relationship
value to clients
Opportunity:
-market demand
-who else has a similar value proposition
big, experienced players
small practices
people