Communication Process

LASSWELL'S MODEL

Developed in 1940 by HAROLD LASSWELL

Reduce communication gaps

Between civil society and government

COMMUNICATION ANALYSIS LEVELS

It allowed to understand the communicative process

Unilateral communication

Global events

It is composed by:

Connectivity and society

Recent events

Consolidated mass communication

Purposses

Inform

Interpret

Impact

It impacted different disciplines such as:
1. Political Science
2. Philosophy
3. Economics

Control analysis (who?)

Content analysis (what)

Analysis of the medium (how?)

Audience analysis (who?)

Effects analysis (what for?)

Mariana Calderón Poumian DNBIS51M