Engaged Medicine Stakeholder Mapping

Those possibly outside our change but who could inform or influence our changeWe need influencers to help shape what we do This links to Comms and Marketing as they act as ‘ambassadors’ to amplify it and communicate the information (advertise) to the customer – marketing/media

Those who receive products or services

External Customers impacted directly

External Influencers at an Organisational/Institutional Level

Those in governance of our change, the decision makers and the regulators, internal or external to our organisationThe product, influencer and customer are regulated and governed by checks and measures – governance 

Relevant to how we're Perceived Externally

External Governance Bodies

Those who provide or supply products or services•

What is our product? ‘product’– research knowledge and innovation and educational opportunity To provide the best and most relevant product we need influence from the market (the public/patients)The public/patients therefore are our customersWho cares about research knowledge? – light bulb Who cares about Innovation? – money bag Who cares about educational opportunity? – graduation hat The 4 main categories of stakeholder·      Influencer ·      Customer ·      Provider/Supplier ·      GovernanceWithin each one, stakeholders are either:InternalInternal comms/media External governance level External organisational levelExternal individual level (eg patient, student)All stakeholders are also classed as strength and opportunities 

who does research knowledge matter to? Maybe symbol code to stakeholder