Germany

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Main topic

Weaknesses

Labour cost

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HIghest wages in the worldAn average of 27.9 Euro in Western Germany and 17.4 in Eastern Europe.

Labour Unions

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Consists of very large strict labour unions

Income taxes

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65% of Germany`s revenue comes from labour taxes. That is 13% higher then the average OECD country. It is not attractive when thinking of immigrating into Germany

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Military

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Budgeting and spending problems. Only 1.5% of Germany`s GDP is spent on military, causing it to fall behind the military powerhouses

Import

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Country is more or less focuses on exprting their product where they have little experience in exporting. May be an issue where they don`t out source.

Threats

Euro

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Euro is on verge of anoher recession

Developing Countries

Debt

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Germany's governments debt continues to increase with the Euro zone crises looming and large bailouts in being handed out.

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Strengths

Political Stability

strong

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Europes powerhouse that

Corruption

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There is very little corruption in Germany out of 10 they have 8 on the corruption perceptions index.

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Technology

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Has established high recognition as a country, "made in germany"Germany has 277 international patents per one million inhabitants – more than anywhere else in the world.

Chemical Industry

Bio-technoogy industry

Electrical engineering

Location

Location

Rivers

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3 of Europe`s largest rivers - Rhine, Danube, and Elbe cross several regions of the country. Creating for a complex infrastructure of brages and ships that can transport freight.

Surrounding Countries

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Central location in Europe, 10 surrounding countries

Economy

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World`s third largest economy and the largest single market in the European Union

Social Market Economy

Leader in Exports

Manufacturing Industries

SMEs

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Small companies that employ less than 500 employees. These companies make up 98 percents of German companies and hire about 80 percent of all employees.

Transportation

Autobahn

Deutsche Bahn

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Highly sophisticated rail system that has spent over 4 billion euros each years for over 15 years in investing and upgrading the rail system.

Freight

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Port of Hamburg, 9th largest port in the world. Very sophisticated inland waterways. One of a few countries that invests a lot of money into their water ways. Over 1 billion in 2009.

Personnel

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Germany offers an exceptionally well-qualified, motivated and conscientious workforce. German employees’ high standard of knowledge and skills is internationally recognized

Opportunities

Industries

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Leader in manufacturering on tecnological products

Manufacturing

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Investment

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Germany ranks in fifth in the world`s most attractive investment places( behing the United States, China, United Kingdom and India).

FDI

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Inflows of FDI are countinueing to rise as the world sees potential in Germany's knowledge in technology and manufacturing.

Market

Large Market

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Largest market within Europe with 82 million inhabitants. With a GDP of more than 2.4 trillion it is the strongest economy in Europe and the third strongest in the World.

Open Market

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Warmly welcomes foriegn enterprises. 22,000 foreign enterprises are established in Germany employing 2.7 million.