Nike
characteristics that make it an effective corporate brand name
Distinctive
Authentic
Memorable
Visuals, Symbols, Names, and characters associated with the product/service’s brand identity
Visuals
"The Swoosh"
Symbol
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Names
Nike
Characters
None
Corporate brand values, brand personality, and touch points
Brand Values
inspiration, innovation, every athlete in the world, authentic, connected, and distinctive
Brand Personality
active lifestyle, inspirational, exciting, cool
Touch Points
the physical interactions customers had with retailers