Segmentation Update

Benefit Business Development

Indirectly initially

First&foremost

foundation for marketing strategy

Influence decisions

events

campaigns

magazines

messaging

list rental

associations membership

Qualitative Internal Validation

Industry Segments

Areas of interest

Export Focus

Geographic Area

Market Gap

Expanded Powers

Sub-segments

Objective

Segmentation Model

Segment Briefs

Data Analysis-External Data

Data series

#Exporters

$ Export

Propensity of export

Perspectives

Attractiveness

Addressability

Hypothesis

Scoring

High-Medium-Low Value

Quantitative Internal Validation

Survey

High-Medium-Low

Tabulating & Scoring

Percentiles

Qualitative Internal Validation

Wholistic Analysis

Formulate Segmentation Model

Segment Tiering

Segment Briefs

Database Development