PostNeesh

Domain

Site Design

Template

Software such as Site Grinder and some companies like PSD2HTML andXHTMLized convert Photoshop images to websites for affordable rates. (SEObook)

Seth Godin offered me some great advice for site design. He said, “The best wayto make a web page is to steal an outlay idea from another website that is not directlycompeting with you.”

Blogs as Content Management SystemsI organize many content sites with weblog programs such as WordPress andMovable Type. Movable Type costs $199 (as of writing this) for a commerciallicense and provides many of the features of expensive content managementsystems. (SEObook)

CSS

Using CSS to Minimize Page Load TimeUsing an external style sheet will keep many of your design elements on a singlecommon page. This prevents pages from looking jagged due to slightly differentlayout specifications between one page and the next. In addition, keeping layoutcode separate from content will decrease page load time. (SEObook)

SSI

Server Side Includes is an Apache server technology that allows you to includepages or parts of a page within another page without the negative side effects ofusing a framed-based navigation system. To include another file inside of a page,include the following code where you want the included page to appear.<!--#include virtual="/includedfile.htm" -->The use of SSI for common elements, such as navigation or advertisements, workwell to allow you to control your entire site by making simple changes to a singlefile. Between CSS and SSI, you can save literally hundreds or thousands of hoursin your site design or re-design.SSI also lets you include the date last modified or current date in the page. This isoften how many of those generic one page sites have the current date in their salesletters. (SEOBook)

On my Search Marketing Info site (Search-Marketing.info), I use SSI for the pagefooter, navigational tabs, local left column navigation, and right-side page ads. (SEObook)

You can learn more about SSI by viewing the Apache SSI Tutorial located athttp://httpd.apache.org/docs/1.3/howto/ssi.html.

SSI Without Breaking File PathsWebmasters often start out with a smaller site and later decide that they shouldstart using SSI or a dynamic content management system. To use SSI, manypeople change their file paths from .html or .htm to .shtml or .shtm. The problemwith doing this is that it can break inbound links. You can get around this bymodifying your .htaccess file.To learn more about .htaccess files, view the Comprehensive Guide to .htaccess at:http://www.wsabstract.com/howto/htaccess.shtml. (SEObook)

Hosting

SEObook

Host your site with a reliable host. I recommend DreamHost or Pair.com.o (SEObook)

Subtopic

Subdomain

Subdomains in GeneralIf your main site is a thin e-commerce site, or if it lacks authority, it might makesense to keep most of your authoritative content together with the low authoritycontent. But if your site has great authority, then using a subdomain for some ofyour content should allow you to get more listings in the search results.An advantage of placing some of your content on a subdomain is that if you have astrong brand and the subdomain is also authoritative, then when people search foryour brand some search engines will feature both your domain and the subdomainat the top of the search results, and searchers will have to scroll a long way down tofind competing sites or sites that are critical of your brand. (SEObook)

Directories

Niche

Search for things like “<my keywords> + <add URL>” to find other nichedirectories.

Major

Some directories I highly recommend are Yahoo!, DMOZ, Business.com, JoeAnt,Best of the Web, and Gimpsy. (SEObook)

Oftentimes I do not mind spending hundreds of dollars getting links from differentsites (or directories) across many different IP ranges.(SEObook)

Keyword

The power ofkeywords is in their precise targeting. (SEObook)

Alexa.com will show what other site are owned by that same person

You also canfurther target your competition estimation by searching Google for “allintitle:keyword” “allinanchor: keyword”. Pages that have your keyword phrases in theirtitle may be optimized and pages that have them in their inbound links stand agood chance of being fairly well optimized.

Tools:

Optimization

Meta

Tools:

Title

Most search engines place much moreweight on the page title tag text than any other on page element. (seobook)

The original title may have also been a bit longer than necessary. Usually it is bestto keep them at or under about ten words.Keep in mind that the home page of a strong site can be more brand oriented, butas you get deeper into a site it makes sense to place more emphasis on matchingkeywords than on branding in the page titles.

Longer search terms typically have less competition and convert better.This is the real secret to effective on-the-page SEO. Use different pages tooptimize for different terms. (SEObook)

My general rule for the page title is to include at least one competitive and one noncompetitiveterm. (SEObook)

Examples:

SEObook

A good page title for this book would then be “Search Engine OptimizationTutorial e-book: SEOBook.com.”

Anchor Text

Anchor TextWhen linking between your documents, you should use the words for which youwant to rank well in the anchor text.<a href="page.htm">Anchor text</a>If you cannot use descriptive anchor text, some search engines may still place someweighting on link titles (although not as much as anchor text).<a href="blah.htm" title="descriptive text">Click here</a>You also can make up for slightly under-descriptive site navigation links byproviding descriptive footer text link navigation.A large criteria in search engine rankings is the text used to link to a document.Sometimes it is hard to control how others link to you, but you can always do agood job of providing great links to yourself using internal site linking. (SEObook)

Copy

Headlines

Use Keywords in Headings129Use keywords in headings and subheadings throughout the page—this headingshould capture the person’s attention and tell them they are in the right place.Think of these headings like you would a heading in a newspaper; a classic, straightSEO approach might be<H1>Optimize Web Pages - Learn SEO Copywriting</H1>You may wish to use something with a call to action as well. That would appearmore like<H1>Learn SEO Copywriting Techniques that Drive KillerConverting Search Engine Traffic </H1>.Heading tags go from H1 to H6, with the biggest tags being the smallest number(i.e., H1 renders the biggest font). You can change how the text appears with CSS.I usually try to get some of my primary and secondary keyword phrases and similarphrases in my page heading as well as in many subheadings. The rest of the pagecopy is usually written with sales conversion in mind, and I do not pay too muchattention to optimizing it for search engines. Natural writing should cause you touse your keywords throughout the text.I recommend using a single H1 tag on each page. I also try to use many H2 or H3tags to break up the page copy and help structure the data. (SEObook)

Keywords near the top of the page, and before your navigation, may be weightedmore heavily and enhance your search engine rankings.Search engines care about the order the content appears in the page code morethan on the screen. Reorganizing the text can easily be accomplished by writing asentence above your branding images or through using a floating DIV or anotherCSS technique. (SEObook)

If I wrote a page about applying for a job, the page title and headers might looksomething like this:<title>Search Engine Optimization Guru Looks to Help 1 LuckyClient</title><h1>Online Search Engine Optimization Expert for Hire</h1><h2>Aaron Wall: Your SEO Expert</h2><h2>History in the Search Community</h2><h3>Author of SEO Book: A Well-Known SearchBlog</h3> content<h3>Top Selling Marketing Book Author</h3><h3>Speaker at Search Engine Strategies &WebmasterWorld</h3> content<h3>Directory Editor</h3> content<h3>Moderator at Many Professional DiscussionForums</h3> content<h2>Search Engine Ranking Achievements</h2><h3>Search Marketing ROI Results</h3> content<h3>Client Testimonials</h3> content

Link Building

Brett Tabke (owner of WebmasterWorld) wrote a quick guide worth looking atbefore building your site: http://www.webmasterworld.com/forum3/2010.htm (SEObook)

Conversion

Call to Action

Example hettp://www.andyhagans.com/

Recently, Bryan Eisenberg, author of Persuasive Online Copywriting, made thestatement that placing a secure checkout symbol near the checkout typicallyimproves conversion rates between 5% and 15%.

Subtopic

General

• What are people talking about?• What stories are spreading?• Why are they spreading?• Who is spreading them?• How are they spreading them?

As search algorithms continue to improve, the value of havingwell-cited, original, useful content increases daily.

In Beyond Algorithms: ALibrarian's Guide to Finding Web Sites You Can Trust, Karen G. Schneider highlightedmany things she looked for in a trustworthy site, which included:1. Availability2. Credibility3. Authorship4. External Links5. Legality

Subtopic

-Make it a conversation.-Make your point up front. People are generally distrusting toward the unknown. If site visitors sense a personis writing just for them, they will not want to click away.

Some people say shorter keyword searchers are shoppers andlonger keyword searchers are buyers.

Links:

Marketing

Common Errors

but many people also make commonmistakes, like incorrectly using a 302 redirect, or not using specific page titles ontheir pages, or allowing spiders to index multiple URLs with the same content. (SEObook)

Tools

Main topic

Business Model

The best revenue options are link rentals, sponsored content, or context-based textads. Good advertising does not look like advertising. (SEObook)

Adsense

JenSense.com is a good blog about contextual advertising.

Main topic

Main topic