Seth Godin on the tribes we lead
What do we do for a living
We try to change everything
We find a status quo and change it
Nathan Winograd
He wanted to make San Franciso a no-kill city
And he did it
Then Tomkins County NY
Then Rhino, etc.
Spreading an idea that has a lot behind it
We are living through and are right at the key moment of a change in the way idea are created, spread and implemented
Factory idea
Henry Ford
Based on "Ever cheaper labor and ever faster machines"
TV idea
Tak a good idea a push it on the world
Act like the thing
Throw things to the persons in the back
Require average ideas and plenty of ads
Try to hypnotize everyone
Leadership
We make change not by using power or money
but by leading
Idea of tribes
Leading and connecting people and ideas
Tribes are everywhere
Church tribe
Work tribe
Community tribe
You don't need everyone - you need a "thousand" of people - true believers
The Beatles did not invent teenagers
find a group that's disconnected but already has a yearning
Not persuading people to want something they don't have yet
Bob Marley did not invent rastafarians
They don't like status quo
They are heretics
They can change the world because they wanted to connect
Find something worth changing and spread the ideas
Changing status quo
Who are you upsetting
Who are you connecting
Who are you leading
Three C's
Challenge
Culture
Commit