Shell Inc

Interview

Face to Face Interviews, or Skype Video
calls.

Gather Petroleum Engineers to know their opinion
on the Oil Price behaviour over the last years, and
the relevant factors that should be addressed.

Targeting Petroleum Engineers, to gather
relevant information from professionals.

Focus Groups

Recorded Conference

Analyze discussion group of Petroleum
Engineering students about the factors
affecting Oil Price, analyze reactions and
responses.

Target Petroleum Engineering Students,
to find other reasons for price changes
rather than the ones that arealready known

Market Analysis
(can be done via internet)

This will provide the trends
and growth rate that the oil
product has had
throughout the years.

Market research firms
such as PennEnergy, that specialise
in analysing oil trends.
Trade publications
such as the ones of oil and gas
financial journal, that talk about the
constant change in prices of oil.

Research Firm:
goo.gl/bhjb1R

Trade Publications:
goo.gl/wZOtF5

Academic Journals
(can be done via internet)

Periodical publications of oil market
research findings will continuously
provide Shell with the changing oil
prices.

One of the publications of the
Oil and gas journal that talks about
the oil gas price reaching $32/bbl
this February and why it reached
that price

Publication:
goo.gl/OFz0q2

Government Publications
(can be done via internet)

Provide reliable statistics
of each country's position
regarding oil price rates

In the US, the EIA
provides articles in which
they analyse past present
and future oil price changes

2014-2017 Analysis:
goo.gl/jGxhMA

Media Articles
(can be done via internet)

The general media, most
available on the world wide
web, has vast amounts of
oil-related information

"Crude" is a documentary
that talks about many of
the factors of changes in oil
prices.

Crude:
available on netflix

Damage

Shell must ensure the
interviewees that their
answers will not be used
for anything other than research

Deceitful

Showing trustworthiness and
transparency towards the
interviewees, will gain Shell
better cooperation in their answers.

Detachment

Shell must avoid leading
people towards a certain
answer regarding factors,
given that this may affect the results