Strategic Innovation Process

Broad main goal

Analysis

Value Chain

Planning

Define upstream and
downstream items
and their interactions

Key resources

Key partners

Key activities

Actions: effectivness and efficiency

Timing: long and short term

Knowledge
Base

New Knowledge

Constraints
(int. + Ext.)

Internal: budget; time horizon, structure, process flow, etc.

External: standardisation, regulatory framework, etc.

Scenarii
(int. + Ext.)

Internal: Company's assets and structure evolution

External: markets and technological evolution

Define roles

Product definition

Target users

Technological functionalities

End-user characteristic

Impact

Social

Business

Business model

Profit model

Channels

TRL advancement

Point of NO RETURN

Prototipe

Demonstrator

End-user engagement