the times
CODES & CONVENTIONS of NEWSPAPERS
byline
columns
masthead
skyline
date line
headline
splash head
teaser
standfirst
puff
pugg
turn
NEWS VALUES
recency
size
continuity
simplicity
elite nations
predictability
unexpectedness
negativity
personality
meaningfulness
media representations
headlines
selection of image
choice of written language
formatting
constructions of reality
convey particular points of views
give messages, values and beliefs
AUDIENCE DEMOGRAPHIC
social grades
A
high managerial, administrial or proffessional
4% of the UK
B
intermediate managerial, administrative or proffessional
23% of the UK
C1
supervisory, clerical and junior managerial,
administrative or proffessional
29% of the UK
C2
skilled manual workers
21% of the uk
D
semi and unskilled proffessional workers
15
E
state pensioners / casual or lowest grade workers
unemployed with state benefits only
8
A B C 1's
higher income
professional
educated
managerial
administrative
upper middle class
middle class
lower middle class