Think "Big!"
Vision
How big could this be?
Best Burgers & Fries in the world
Become like "church"
Subtopic
Best in Class
Stretch Boundaries
Franchising Business concept
Franchise- Give 95% away, keep 5%
Same quality everywhere
National marketing/advertising/ All will be the same. No chance of mistakes or inconsistencies
Global in Scope- All over the world!
Every town across the United States
Canada
Russia
China
Be GREAT...not average!
Persistence
Innovative
Use technology
Think Outside the box
Be different
Fast- The speedy system
Clean- not a teenage hangout
Family appeal
Realestate
Be the land owner
Own the building- Lease to Franchisee
Demand consistency and proper management- or lose the franchise (guarantees quality)
Serving fast food to millions of people=Big Money
Millionaire
Billionaire