total package notes

looking to fill emotional void

get to know your prospect

what are their emotional voids

what remains unfulfilled

happy people make lousy prospects particularly for front end products

tease them with free / incentives to betray their interests

instal buying criteria

dominant emotional weaknesses

gently bring those doubts, discomforts, and anxieties to the surface

no one will follow you until you can get them to reflect on themselves first, and become aware of their failings

make them feel the pain and they will appreciate the solution

isaac asimov

what lasts in the reader's mind is not the phrase but the effect the phrase created: laughter, tears. pain, joy. If the phrase is not affecting the reader, what's it doing there? Make it do its job or cut it without mercy or remose@

product is extension of marketing

created specifically for unique prospect

lead gen ad

1 to 3 page special report

at a certain point they stop buying your product and start buying you

you become the product

reveal your personality, ideals, opinions and ideologies

extreme, paradoxical, unpredicatable

keep them guessing and they'll eat out the palm of your hand

desirability is a social illusion

unconscious

format matches tone of your message, mental state of prospect, nature of the subject

curiosity

leave em hanging

incomplete thought in the ad and promise to finish it

e.g. the foreclsoure disaster that didn't happen.. thousands of happy home owners agree.. .click here to save you home too

intrigue

curiosity killed the cat

e.g.

true or false? watching tv is worse for your health than French fries? lcick here now to find out!

conspiracy

someon's lying to you

promise to reveal the conspiracy

e.g.

washington conspiracy - the shameless govt cover up that's worth billionds to greedy drug companies.. click here to learn how this slezay shame is killing you

forbidden

the take away close tefhcnique

sattement that points out that this many not be for you

qualifier

e.g.

this may not be for you unless yo uneed to loose 20 or more pounds.. don't click here unless yo uwant to get really skinn!

choice

right to choose

freedom

rally behind impossible dreams

no limits

cut through gordian knots

tell him someone says he can't do it

big and more

uber consumers

2nd place is the first loser

enemies are seen as 'big' government, business etc

now force

impaitnet

time is money

just a miustake

who needs rules when we can improvise

whats new

buy more units

frequency

until forbid

higher cost

backend

partnerships

referals

enticing

controversy

polarizing effect

love or hate

use publicity bait

don't decide now. try it, and then decide!

reserve, claim, send for

click here for instant download

symbolism is the neutron bomb of persuasion

nouns are the building blocks of your painting. Adjectives bring them into focus. Verbs add action.

discover is easier and more interesting than 'learn'

prospects are aware of the reciprocity gambit

tie your advertorial to the product at the hip

position your advertorial as a sample or excerpt of the actual product

sample'

motivate for offering it becomes transpaartent, and therefore you rprospect finds it much easier ot accepot

encouratges the person to take the next step

as a copywriter, you are the architect of your prospect's future life'

There is one simple way to answer many advertising questions. Would it help a salesman sell the goods? Would it help me if I met a buyer in person? - Claud Hopkins

emotion

number one priority is to bypass critical thought, and evoke meotion

emotion sparks action. critical thought stifles it

emotion inducing mental imagery

problem dramas and promise pictures

crowds out rational thought

pounding rhythm

we must study other people and get as close to them emotionally as we can

experience the emotions they're feeling

through your physiology

what human values are at stake

allows you to find the most powerful appeals

free suit offer

selling premiums

sell the premium as though they were the primary attraction, and then tell your prospect how he can get them by simply taking a risk free look at your product

repeated assertion that it is free has a tendency to disarm

be sure to include a reason why the premium is being offered

alternative choice offer

three options almost always works best

sell deluxe in body copy, then take away from it to create lower priced alternatives, or sell the standard and add ti creat higher priced

upsell offer

Subtopic

Subtopic

downsell