WHAT IS MERCHANDISING
Process in an organization
Plane
Control
Execute
Lead
Exchange of goods or services between sellers and buyers.
Commercial Micro
Commercial Macro
Merchandising objectives
improve product display
highlight brand
highlight the advantages of the product
attract new consumers
Topic principal
Features
buy and sell
price
financing
promotion
distribution
product handling
Activities
Market introduction
Distribution channels
product selection
product control
place and time where the product will be
at the hands of the consumer