2.B.2.1 Understanding User's Emotional Journey

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Why–How Ladder

Amy Spielmakerにより

ACTION VERBS

sharada shreeshaにより

Preaching by Pastor Steven Anderson

Steven Andersonにより

Simple Past Tense

Alejo Jumboにより

CEE 176G/276G Understanding Your User's Emotional Journey

Choosing to Change The 5 Stages

I Do

Am I ACTIVELY changing?

I Will

Am I COMMITED to change?

I Can

Am I ABLE to change?

I Want

Do I WANT to change?

I Am

Am I AWARE?

Example

How could we motivate change?

Disincentives

Incentives

How do you feel?

What would you be willing to change?

What could you change?

What's Your Ecological Footprint?

Which factors have the biggest impact on your ecological footprint?

https://www.footprintcalculator.org