によって Michael Britt 4年前.
269
Content Marketing
Effective content marketing necessitates a thorough understanding of both the competitive landscape and audience preferences. Evaluating competitor content involves looking at their formats—
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Content Marketing Necessary Tools Team Coordination DropBox, Google Drive, OneDrive Zoom/Teams Slack/Teams Workfront Monday Content Creation Photoshop Screenflow/Camtasia Thinglink Canva Competitive Analysis SpyFu Analytics Google Analytics SEO Answer The Public SEMrush Your Content How is your content performing? Best channels for your content Facebook? TikTok? Twitter? Instagram? Youtube? How does each piece of content promote your product? Format? Interactive? Audio/video? Text? Content Plan/Schedule The Competition How can it be improved? How popular is their info? What format is it in? Infographic? Video? Text What answers is your audience finding? Where? Your Audience Where are they talking online? Communities Facebook Pages Forums Needs? Problems? Interests? Demographics?
