8 Place: Channels of Distribution

Exclusive distribution

When the manufacturer limits the distribution sales of product.

A popular show is only available on a paid distribution platform Amazon videos.

A product is not very accessible and could only be found through a thoroughly handpicked retailers.

Selective distribution

When a company decides to sell their product at their own stores and carefully handpicked retailers.

Sony TVs can be purchased at a handful of retailers like Walmart, BestBuy, Target.

Making a product available in more then one outlet, (Puma, Nike, Adidas.)

Intensive distribution

When companies push their products to any retailers possible.

Apple Inc, can be used as an example of intensive distribution, Apple partners with many outlets, (Electronic stores, big-box retailers,) to make their product widely accessible.

Another example of intensive distribution could be Cheetos, they use intensive distribution to push their product in every outlet possible.

Importers

People bringing goods and services from abroad.

A small example of importation. Russia import oil to (China, Japan, India.)

Specialty

Brand-centered goods that revolve around their unique attributes

Manufacturer specialize around one product.

Direct distribution

Direct distribution involves selling products directly from manufacturers to consumers, reducing costs, improving customer experience, enhancing order fulfilling,

Amazon utilizes direct distribution by selling products directly to consumers through its online platform.

Wholesalers

Wholesalers act as intermediaries between manufacturers and retailers, managing distribution, allowing manufacturers to focus on production and offering a diverse product range at competitive prices.

fresh-CO is an example of a company that sells its products through wholesale. fresh-CO purchases products in bulk from manufacturers and then sells them in smaller quantities to retailers or other businesses.

Retailers

Retailers are businesses that sell goods or services to consumers. They buy products from wholesalers or manufacturers and sell them at a higher price, making a profit.