Branding strategies
cooperate dominant
Cooperate dominant includes the names of the manufactured company in the name of a certain product.
examples: Apple/ Macbook or iPhone
Product dominant
Product dominant is a good market trying to start creating new beneficial products.
Examples: Toyota, Honda, chrysler and fiat
Toyota is a good product for branding because it expains how a person will get it and spend alot of money on it as it is a benficial for him/her.
There are different and various types of branding strategies. For example; attitude branding and private -label branding.
Attitude-branding is basically explaining the consumer's opinion when it comes to the market research.
Private- label branding is products that are usually sold by retailers and its own packing.
Rebranding/repositioning
Rebranding: is a marketing strategy which a term, symbol or name which is an established brand or an extinction.
Examples: Mcdonalds and pokemon
Repositioning: is when a place is different can position.
example: Gucci and starbucks