Communication basics
11111111
Information
Process
Reduces uncertainty
Reception of message
Sender & receiver
Rules
Constraints on a process
Organises movement of data
Create structure
Structure
Set of rules
Constrains process
Produces pattern
01248387567
Structure
Paradigm
Elements of the pattern
Data
Signal perceived in a medium
Perceived difference
Perceived among signals
Binary data
True/false
On/Off
Minimum uncertainty
Set selected by rules
Syntagm
Elements from multiple paradigms
Code
Rules
Convert between paradigms
Pattern
Repetition of data
Simple or complex
Rules + Data
Map
Diagram that translates codes
S