communications plan

"Areandina leads the dissemination activities together with IFSP and the Coordinator HAMK. Areandina together with HAMK is responsible for the Sustainability and Dissemination Strategy, the follow up and reporting of the dissemination activities as well as the creation of the visual image for the project, such as logo, website, document templates and other dissemination materials. Areandina is also responsible for communicating with the Colombian associated partners, whereas IFSP communicates with the Brazilian associated partners. IFSP together with HAMK is responsible for choosing journal/publication platforms and coordinating article writing, as well as hosting the final seminar in São Paulo."

Digital materials and environments (Power-Point, Word and other templates for learning management systems or MOOCs)Printed material (posters, leaflets, brochures, etc.) – Wherever possible, adopt a paper-free approachPromotional materials (if any).European Union identity

Official project website and partner websitesSocial media postsPromotional materials if any

KPIsNumber of original visitors on project websitetime spent on the website topical interests of visitorsPartners Websites...

KPIsNumber of posts on social media channelsNumber of reactions on social media channels

KPIsNumber of channels used for dissemination, including associated partners’ channelsNumber of newsletters, press releases distributed by the partnerspress coverage

KPIsNumber of participants in any internal or external events organized by the partners where project has been disseminatedNumber of any external events, seminars, conferences where the project has been presented/disseminated by the partnersNumber of participants in final seminarfeedback from participants via short surveys

Teachers in higher educationEducational managers in higher educationStudents in higher educationRepresentatives of the world of work and societyEducator networks in higher educationEducational policy/decision makers on regional and national levelAssociated partnersCONIF (Conselho Nacional das Instituições da Rede Federal de Educação Profissional, Cientifica e Tecnológica) in Brazil STHEM (Consórcio de IES brasileiras e LASPAU) in BrazilABED (Brazilian Association for Distance Education)UniRede (Brazilian Association for Distance Education for public universities) Papo de Educador (digital educational content and podcasts) The Secretariat of Education of the State of São PauloThe Federal University of São Paulo (UNIFESP)RENATA (a network with more than 18,700 Colombian and international institutions)Red CLARA network in Colombia The Colombian Association of Universities, ASCUNPrivate companiesIndirect target groups include, for example, teachers, managers, and students in other educational levels

Some guidelinesThe text must be short, sharp and punchy, and it may use the key words identified in The eye-catching multimedia content including images, infographics, and videos are encouragedUse the following hashtags in the social media posts: #EMBRACE; #CBHE; #HAMK; ….Partners can publish original posts in Spanish and Portuguese, however, informing the Coordinator (HAMK) on any posts and their contents is recommended.

(Images taken from: accelopment)

Forms:Mapping of Official Social Networks - EMBRACE Project Institutions

The communication adapts to the needs of EMBRACE and to the changes caused. For this reason, it can be said that this is an activity in continuous beta, so it is important to regularly evaluate the communication strategy and make the necessary adjustments.The information generated by communication seeks to be relevant, knowing the characteristics of the needs of the target audiences and adapting the information to the interests of the participating universities, recognizing that not all audiences have the same information needs.By capturing the need to plan a communication strategy, this helps to ensure that it is effective and efficient, and in addition that it can be evaluated periodically, to identify opportunities for improvement. This, as a tool, is key to the success of the project, generating relevant information and promoting the project among different audiences.(Image taken from: accelopment)

Dissemination is the process of making the results of a project known and accessible to an objective public. Therefore, this is the way to share the fruits of a project with the world.There are a myriad of activities to be carried out for dissemination, such as: Publications in scientific journals, Exhibitions, Conferences, Presentations, Collaboration with other organizations, Training, Technology transfer, among others.The project results are disseminated throughout the project lifespan:All the deliverables are published on the project digital platform and the online articles are linked on the project website.Presentation of the results in various occasions and events are linked on the project website.The final seminar to be organized in February 2026 in São Paulo, Brazil, includes the presentations of the outcomes.The project’s results and recommendations will be published on available EU portals. The opportunities to use European platforms to disseminate the results are investigated by the Coordinator.The project results will be shared on various social media channels including Facebook, Twitter, Instagram of partner organizations.

The process of taking advantage of the exploitation within communications planning can only start when the research findings are available. This approach is oriented towards the specific use of research results for commercial, social and political purposes. Depending on the nature and size of the project, there is a wide range of results that can be exploited, ranging from policy suggestions to standardization initiatives.Exploitation, in this context, refers to the action of making use of and benefiting from project results. In this plan, exploitation illustrates what such results are and suggests the strategy of how to make the most use of them. The plan will be revisited regularly, and is thus understood as a living document, as developments during the course of the project may open up new avenues for exploitation.

Sustainability in a communications plan refers to the integration of environmental, social, and governance (ESG) considerations into the development and implementation of a communications strategy. This involves identifying and mitigating the potential negative impacts of the communications plan on the environment, society, and governance, and ensuring that the plan aligns with the organization's overall sustainability goals.Is it ok, the previous paragraph through our project?