EasyCar

Product innovation

This service only at Multimedia University Melaka Campus so student no need worry no enough driver

Service differentiation

Multimedia University(MMU) student can get the special promotion

We use a reasonable price for all the place

Brand Name:

Easy to say

Easy to recall

Distinactive

Product Benefits

Easy to spell

Strategic of Product Mix

New targeted market

Service

Booking car

Software installation

Subtopic

Install application

Pricing strategies

Segmented Pricing

Everyone pays the same price for the same place, example from MMU go to Aeon Ayer Keroh the price is RM5

Pricing differs by geographic area, example like consumer want go Dataran Phlawan from MMU the price will be RM16~RM19, but the price of all consumer will be same

Payment option

Payment by cell phone

Cash payment by face to face

Segmented Pricing

Pricing differs by geographic area

Customer value segments

Can do a rating

Social Media and E-mail

Can receive our information through E-mail

Communication and networking

Can using SMS and calling by phone

Agent

Help in buying and selling

Multimedia University(MMU) Malacca Campus

Direct marketing

Personal Selling

Real time conversation between a driver and customer, face-to-face or by telephone

Calling service

Text messages or Short Message Services (SMS)

Outgoing email

Sales promotion offers

Can incentives that facilitate the movement of products to the customer.

Promo Code

Festival Promotion

E-mail advertising

Will send the email to the user of our information

Online Survey Research

Number of respondent: 62 people

Data analysis and distribution

Using online survey collect student data to provide a service what they need

Competitive Position

Our service more faster, easy to use, cheap than the taxi

Technology

Our service can access with mobile application or website

Benefits

Consumer can get the offer and promotion

User Category

Our driver between the consumer