Entrepreneurial Marketing
Core concepts
Perceptions of entrepreneurs
Core concepts in marketing
Marketing for high-impact
Traits and Mindsets
Trailts
Mindsets
Network ties
Strategy, Innovation, Entrepreneurial Marketing
Chaos and entrepreneurial strategies
Innovation and creativity
Enterprise or entrepreneurship
Entrepreneurial decision making
Marketing competencies
Market adaptations
Entrepreneurial learning
High-impact Ventures
Small and large
Born Global and Internationalisation
Scaling up for growth
Course Material
Outline to Entrepreneurial Marketing
Course Outline
Assessment Guidelines
Cases
Case: Next Generation Disruption
Cases: TED talks about Entrepreneship
Case: Barbie for a new generation
Case: The Entrepreneurial Boss