Marketing Principles Class

Marketing Information

Surveys

Sales Data

Click-Through Data

Internet Account Data

Interviews

Focus Groups

Observations

Cost to Make your Product

How Many of Your Product You have to Make

Competitor's Price

How Much Profit You Want to Make

Demand for the Product

Cold Calling

Direct Selling

Price Based Selling

Persuasive Selling

Relationship Selling

Informing and Educating Consumers

Managing Consumer Expectations

Economic Benefit of Marketing

Modeling Consumer Behavior

You’ll make more sales

You’ll increase awareness

You’ll learn your metrics

You’ll make consumers trust you

You’ll build a social asset

You’ll learn your marketplace

You’ll discover what works

You’ll develop an ‘ideal customer’ profile

You’ll learn how to test and optimize

You’ll build a powerful brand

Form Utility

Task Utility

Place Utility

Time Utility

Possession Utility

Information Utility

Channels

Convenience Stores

Online

Grocery Stores

Retail Stores

Restaurants

Vending Machines

Drug Stores

Would you sell winter coats in Arizona?

Would you sell bikinis in Alaska?

Would you open a ski shop in Miami?

Would you open a tractor supply shop in Los Angeles?

Advertising

Public Relations

Price Promotion

Give-Aways

Contests