MEDIA LITERACY
Why teach Media Literacy?
Media is all around us! Music, television, video games, Internet, and magazines, etc. To be critical media consumers, students need to be able to access it, analyze it, evaluate it, and produce it. Students will be better able to understand the complex messages we receive from all the forms of media present in their world.
What is Media Literacy?
Media Literacy is the ability to "critically understand the nature, techniques and impacts of media messages and productions".
Media Studies Resources
Media are constructions.
Who created this media product?
What is its purpose? Why did they create it?
What assumptions or beliefs do its creators have that are reflected in the content?
Audiences negotiate meaning.
Who is the intended audience?
How might people see this media product differently?
How does this make you feel compared to the people portrayed in the media product?
Media have commercial implications.
What is the commercial purpose of this media product?
How does this influence the content and how it's communicated?
Are there any other purposes that a media product might have?
Media have social and political implications.
Who and what is shown in a positive light? In a negative light?
Who and what is not shown at all?
What conclusions might audiences draw based on these facts?
Each medium has a unique aesthetic form.
What techniques does the media product use to get your attention and to communicate its message?
What are the expectations for the genre?
Authentic assessment can include many of the following:
•Observations
•Checklists
•Interviews
•Performance tasks
•Media Creations
•Portfolios/Scrapbooks
•Journals/Blogs
•Rubrics
•Self- and peer-evaluation
Media Literacy Presentation Media Literacy is an important component of the Ontario curriculum. Media is all around us! Therefore, it is essential to teach students how to critically view all of the media that they will encounter in their life time. This presentation is intended to support teachers in their teaching media literacy.
AGENDA
What is Media Literacy?
Why teach it?
Key Concepts and Core Questions
Resources Available
Sample Lessons
Assessment Strategies
Tips for Integrating Media Literacy into the Classroom
Samples Media Lessons
As simple as...
View a graphic of a children's sports flyer and ask the following questions: Who created this media product? Why did they create it? Who is the intended audience?
Single Lesson
Create a Glog using Glogster to create an interactive poster to advertise an event happening in the school or community. Students will need to include all of the conventions and techniques appropriate for creating a poster.
Culminating Inquiry
As a team member of an environmental team, a student will complete an inquiry into an environmental issue or challenge in one region, province, or territory of Canada. The Internet will be used to locate up-to-date information about the issue. The students will have to critically evaluate all of the information they gather to ensure they are reporting accurate information.