Pieceful Minds
Brand
Values
Mindfulness: Encouraging presence
and awareness in every moment
Community, artists and customers
Sustainability: Committing to eco friendly
practices, production and packaging
Empowering creativity
Visuals
Colours
Sage green
Teal
Earth tones
Pastels
Imagery
Packaging
Product
Artist Led
Commission based
Promoting the artist
Sustainble
Sustainable Cardboard
Plastic?
Mental health charity % ?
Themed collections
Around the artists
Around topics
Marketing
Short form content
Tik tok
Instagram reels
Influencer Partnerships
Wellness content
creators
Artists
Paid advertising
Insta/FB
Tik Tok
Community Engagement
Weekly newsletter
Collabrations
Gift boxes
Partnering with local businesses
B2B
Mission:
Ourselves
Build a sustainable
brand that encourages
connection and mindfulness.
Customer
Help our customers unplug, unwind
and connect with oneself
Artist
Promote talented artists
and help them get paid
Production
UK Manufacturer
First Print on Demand orders
Bulk stock after
establishing demand
prodigi.com
Potential supplier
No tin
3 controllables for
sustainability
Packaging
End of life use
Materials
Finance
AOV
20- 25
Gift boxes
Returning customer rate
Customer lifetime value
Margins
60% Gross
30% net
Customer
Mindfulness Practioners
Age: Adults aged 25-55,
often with a skew towards females.
Eco-Conscious Consumers:
Age: Broad range, but often includes Millennials and Gen Z who are highly aware of environmental issues.
Puzzle Enthusiasts:
Age: Wide age range, from young adults to seniors.
Art Lovers:
Age: Adults 30-65, typically with disposable income.
Families Seeking Quality Time:
Families Seeking Quality Time: