PROBLEMA DE INVESTIGACIÓN SEGÚN AUTORES

Statement of confidentiality

Confidentiality document

Executive summary

Mission statement

Your mission

Products & Services

Product or service

Team and track record

Track record

Opportunity

Opportunity

Financial requirements

Requirements

Benefits

Benefits

JANNETTE BENGOA

CONCEPTO

Es una situación hecho o relación que necesita ser explorado descrito,explicado y/o afectado

CRITERIOS

Relación entre variables

formulación clara sin ambigüedad

posibilidad de la prueba empírica

debe expresarse en una dimencion temporal y espacial

Vision and opportunity

The opportunity

Describe the opportunity

Your strategy

Describe your strategy

Your USP

Describe your USP

12-month plan

Short term goal

5-year plan

Long term goal

Topic principal

The market

The industry

About the industry

Market position

About your market position

Customers

Customer segment

Segment size

Size

Profile

Profile

Pain points

Pain points

Needs

Needs

Solutions

Solutions

Competitors

Competitor

Product or service

Strengths

Strength

Weaknesses

Weakness

Strategies

Financial requirements

Schedule

Investment schedule

Purpose

Investment purpose

Returns and repayments

Return or repayment

Forecasts

Sales forecast

Sales highlight

Costs forecast

Cost highlight

Balance sheet forecast

Balance sheet highlight

Profit and loss forecast

Profit and loss highlight

Breakeven analysis

Breakeven highlight

Cashflow forecast

Cashflow highlight

Strategic challenges

Strategic highlights

Implementation

Milestones

Milestone

Next steps

Next step

Risks

Risk

Operations

Facilities

Facility

Facility

Equipment

Equipment

Equipment

Processes

Process

Process

Development

Development projects

Staff, knowledge and skills

Staff and skills

Suppliers and partners

Supplier or partner

Marketing and sales

Market research

Market research

Routes to market

Route to market

Campaigns

Campaign

What you will sell

Product or service