Factors leading to Ronald Reagan's Election
Liberal Decline
Believed Liberal policies
caused economic decline(stagflation)
Unfolded Mandates- required programs
but weren't paid for by govt.
Welfare programs failure,
Reverse Discrimination
Reagan Values
Opposed to big government
Criticized high taxes
Valued tradition
Reagan Background
Second Rate Hollywood Actor
Spokesperson for General Electric
Governor of California
Moral Majority
Wanted to fulfill religious goals and valued traditions
Reached out to Americans that weren't politically involved
2 million new voters by 1980 election
Other Reasons of Conservative Support
Attacked desegregation
school busing as threatening ideal
neighborhood schools
Many Americans started moving to the suburbs-
further away from mainly liberal cities
Reagan Campaign
Pointed Out Carter's failures
as president
On Televised Debate, he appealed to
Americans as friendly and capable