Social Media
Security & Privacy
Health (Sleep Deficiency)
Introduction
Fear of Missing Out (FOMO)
Compulsive Social Media (CSMU)
Growing number of users engaged at night time
Causes
Phones are more accesible
Addiction
Body clock changes
Social media
Online gaming
Anxiety
FOMO
Depression
Depressed young people may increasingly turn to social media at night time.
Hypothesis
What is the association between anxiety, CSMU & depression?
Is there an association between FOMO, CSMU, sleep hygiene &
problematic sleep due to social media use?
Do the associations between FOMO, CSMU, sleep hygiene &
problematic sleep due to social media use differ for young adult who are employed VS in academic pursuit?
Discussion / Findings
CSMU & problematic sleep due to social media is significant
among students than working professionals.
Social media oversleep duration or quality
FOMO is stronger than CSMU among working professional
rather than student.
Reason: Limited opportunities for social interactions
CSMU
Anxiety
Problematic sleep due to social media
Depression
FOMO
Sleep hygiene
Why cyber-conspirators prey on social media?
Users upload their personal information (interests, social relationships, pictures, confidential info & more) & share it to others via social media
Types of attack
Identity theft
Attackers will ask permission for accessing the information provided in the profile & once the user allow them to do so, they will get all the information & misuse it easily w/out user permission.
Phishing
The main purpose is to harm economically where the phishers try to retrieve the profile information to know about the banking or financial information of their target.
Scam
Fake product sale where the attackers will advertise their products and mention about huge discount. When user clicks on the advert, their profile info goes to the attackers.
Cyber bullying
Profiling risk
Associated w/ profile cloning where the attackers retrieve the personal information of the users & make a clone of the profile w/ aim to make their victims image bad.
Cross-site profile cloning
Attacker steals info from one social media & uses this info to make a profile on another social media site.
Attacking scenarios
CBIR (Content Based Image Retrieval)
Attacker can know the location of a user by matching the patterns of the images associated w/ the profile of the user.
Click jacking
Attacker posts something to the victim & when the victim opens it, some malicious actions are performed.
Neighborhood attack
Done by the attacker by knowing the friends of the victim. Using the relationship among these friends & based on this relationsip, the attacker will try to identify the victim.
Categories of basic security attacks
Privacy breach
Find link between nodes & edges & possibly identify the relation between them.
Passive attacks
Totally anonymous & undetectable.
Active attacks
Form new nodes in an essential way & try to connect to the linked nodes & gain the access to the other nodes.
Prevention strategies
Know what to do
If someone is harassing or threatening you, make sure to use proper measures to remove them from friend list, block or report them to the social media admin using proper channels.
Beware of third-party apps
Avoid apps that seem suspicious & make sure to modify your settings to limit the amount of info which the app can access.
Limit the amount
Limit the amount of personal info you post & never disclose info such as residential address, upcoming schedule or daily routine.
Beware of strangers
Limit the people who are allowed to contact you on social media & also be cautious if interact w/ unknown persons especially when sharing info or agreeing to meet them in person.
Evaluate your settings
Stay updated w/ the social media privacy & security settings. Change the default settings if it allows everyone to see your profile.
What is it?
Social Media is a digital tool which allows user to communicate, interact and share content between other user using a specific platform i.e Twitter, Instagram etc, it could be an application as well as an website.
Types of social media
1) Social Network
2) Media Sharing Network
3) Social Bookmarking
4) Discussion forums
5) Online blog
6) Social Shopping network
YouTube
a go-to resource for viewing videos.
registered users can rate (like/dislike), upload videos, comment on and share them.
As of July 2015, 400 hours of video content was uploaded every minute on YouTube
social network that allows users to interact with others, connect with friends and family
share photos, video, and information.
a visual online networking stage. The site has
more than 400 million dynamic clients and is possessed by
Facebook.
post data about travel, form, sustenance, workmanship and
comparable subjects.
social news and excitement organizing site where enlisted clients can submit substance/content posts
decide the posts' position on the site's pages by voting entries up or down
Acceptance & usage
Constanrinides, 2008:217
One of the consequences of social media's empowerment is that traditional media have become much less effective and less influenctial as a communication medium to potential medium.
Foster et al(2010: 7)
Found that social network users participate in social network ro satisfy range of difeerent motivational needs
The acceptance and usage can be predicted by
Technology Acceptance Model(TAM)
Introduce 2 Main Factor
Ease of use
Perceives usefulness
3 different processes of social influence that affect individual behavior
Compiiance
Identification
Internalization
Problems of using social media
Medium
Anderson and Jiang (2018)
Vast majority of teens have access to a home computer or smartphone
95% of teens now report they
have a smartphone or access to one.
88% of teens report having access to a desktop or laptop computer at home
Teens have mixed views on the impact of social media on their lives
45% believe social media has a neither
positive nor negative effect
31% say social media has had a mostly positive impact
24% describe its effect as mostly negative.
Social Media and
Online Video Games
Social media is used by the company as a way to promote / market the games
Used to post updates and news about the game
promote events or merchandies
Social aspect in games
Growth of video games
The rise in popularity of mobile games
in 2010, there was a rise of mobile game popularity
due to increased storage and
processing power of smartphones
mobile games are mostly free to play / download
cause of the growth
social interaction among gamers
both online and offline
Gaming communities use platforms that are oriented towards social interaction outside of games such as social media
More discussions in communities, the more likely
to reach new audience
Twitch.tv
a new platform for video game coverage and discussions
biggest website for live video streaming of people
playing games
'IRL' section
streamers engage with the viewers in video or audio chats
viewers can communicate back using instant messaging
Online games as another form
of social media
MMORPG
(Massively Multiplayer Online Roleplay Game
Social interactions in gaming environments
make friends and partners throughout
gaming experiences
make gaming more enjoyable
Users can play in virtual social world
Social networking site and
Internet Gaming Disorder
socially phobic individuals prefer online forms of
social interactions
provide users with unique opportunity
to satisfy their social connection needs
allow users to leave uncomfortable social situations
by logging off
Latest technological advancement
blur the lines between SNS use and video
gameplay
Social media experiences in the era of
Web 2.0
social media rise in popularity
In 2014, an average of 375 million people
played Facebook connected games each month
Several nationwide empirical
studies demonstrated that SNS and video games can contribute to psychosocial impairments and behavioral
dysfunction in users
IGD and SNS addiction share a common
cause with other behavioral addictions
SNS addiction and IGD contributed
toward deterioration of psychological health
by increasing depression, anxiety and stress levels
Society
Education
It is very easy to educate from others who are experts and professionals via the social media.
Advertising
We can promote our business to the largest audience. The whole world is open for you, and can promote to them.
Connectivity
People from anywhere can connect with anyone. Regardless of the location and religion.