Step 1 - Discovering and Choosing Your Million Dollar Market
Reaching Potential Buyers
Other Sites
potential partners
Search Engines
normal listings
advertised listings
Article Directories
Are people writing about your topic?
Ezine Directories
Source of advertising
"Back Links"
Making Decision
Recap
3-5 Ideas to Evaluate
Verify people are buying
Verify you can reach these people
Keyword research
Verify there are partner and joint venture potential
Verify there is content out there
Other Considerations
Enjoyable?
Can you be "just good enough"?
Commit 3-12 months?
Feeling Overwhelmed?
Consider outsourcing
Nitro Resources
Overcoming Roadblocks
"Expert" Hang-up
Know more than someone else
Nitro Blueprint process
More than 99%
Enthusiast
Advice
Starter business
Not your ultimate business
Gain experience
Learn from mistakes
Answer to perfectionism
Market Research
2 Forms of Marketing
Business To Consumer (B2C)
Business To Business (B2B)
2 Questions
Are People Buying?
Can I Reach These People?
Reaching Your Market
Keyword Research
what words people are searching on?
Websites
View Source
Meta tag
keywords
description
Research Tools
Nichebot
Generates associated keywords
Word Tracker
Number of searches done on any keyword
$1000 a month
2000 searches a month
Over $10,000 month
20,000-40,000 searches
Google Adwords Suggestion Tool
Top Keyword list
100-300 keywords
spreadsheet
track
popularity
relevance
prioritize
top level
lower level
long-tail
4-5 words
phrase
get specific
Cost
Traffic Estimations
Evaluate costs
First business
Less than $2
methods
Google Adwords
Yahoo Overture Tool
Find Your Market
'Market' Approach vs 'Product First' Approach
Understand market needs
Create solutions
Method 1
Find existing product in a market you are interested in
Want to be in proven area
Offline Research Methods
Browse magazines
Niche
2 or 3 magazines
Ads
Circulation
Ideas
Improve products
Different versions
Audio
Video
SRDS - Standard Rate and Data Service
Publications
Mailing Lists
Oxbridge Directory of Newsletters
Online Research Methods
ClickBank
See what is popular
Amazon
eBay
Dummies Series of Books
Alexa.com
Sites most visited
About.com
Info people are interested in
MediaFinder.com
Searchable directory
Magazines, newsletters, catalogues and other subscriptions
Keyword Research
Business to Business Market Research
Yellow Pages
Bigger categories
How to help them get better
InfoUsa
Help you size a marketplace
Method 2
Brainstorm ideas based on your interests
Generate list
Don't judge
4 Questions
What do I like to do?
What am I good at doing?
What interests me?
What frustrates me?
Problem Notebook
Notice when people complain
Review monthly
Product solutions
Major Information Markets
Home and Garden
Sports
Hobbies and Recreation
Food and Cooking
Business
Education and Self Improvement
Pets and Animals
Arts and Crafts
Fun and Games
Health and Fitness
Become Idea Generator
Ask friends and family questions to generate more ideas
Evaluate list
Pick top 3 to 5
Use Method 1 to see which are viable markets