Strong corporate culture
Very important topic in companies
Cultural categories
Goffee and Jones’ (1996
Levels of sociability, solidarity.
networked, mercenary, fragmented and communal
Sonnenfeld, 1988
The club
The academy
The baseball team
The fortress
Cultural Benefits
Many companies benefiting from the positive effects of corporate culture included.
Dominant set of norms
in companies there are peoplo from many cultures.
The corporate culture chould be stronger than subcultures.