Divergence
Convergence
Targeted ads are a result of data mining
Divergence

Issues Surrounding Social Media

Time Spent on Social Media

Shensa et al

Discourages frequent usage on social media

It can cause depression in individuals

Loader et al

Encourages frequent usage on social media

Social media should be used more often as a political platform

Effects of Social Media on the Public

Shirky

Likes the effects of social media on the public

US has strong public sphere

Growing a good public sphere can help in the long run

Halpern

Dislikes the effects of social media on the public

Social media is meant to manipulate the public

Data Mining's relationship with Target Advertisements

Gehl

Facebooks use of targeted ads helped them get in front of MySpace

Madrigal

Companies take peoples data from social media