The micro-enviroment
Variable are responsible for the outputs of the business, they are under control of management.
Main topic
Subtopic
The resources of a business
Tangible resources
Production facilities, raw materials, financial resources, property and computers.
Intangible resources
Concludes brand names, patents and trademarks, and the company reputation.
Organisational capabilities
Refer to the ability to combine resources, people and processes in particular ways.
Vision
To be most admired company in the global beer industry
Mission
It develop the vision statement , and help you find out more about business itselfa