Unit 3

Dust jacket

flap

front-inside flap

back-inside flap

Spine

Hard cover

papervack

avobe the fold

outlast

cerise

feature

layout

typeface

faux

imprint

bold

overprinted

reversed out

to face growing competition

to be at the foot

to carry out an experiment

full color

strike

succeed

contemporary design

target

commissioned

to order

customized

tailored

personalized

capture

attention

to stand out

trend

to do something in a flash

copy

summarize

clutter

invest

subtle

trend

trendly (adj)

Branding

stand for

bite sized

Identity

logo

stationery

colateral

packaging

apparel

Logo

looks like

recognizable

memorable