by Chloe Patterson 6 years ago
128
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Multimedia
Video
Audio
Charts, Graphs, Handouts
Same for oral and written
Consider using stylistic devices such as repetition, balance, and parallel structure to strengthen message
Short, direct sentences
Use language with details and examples
Consider the familiarity of your audience with your topic and consider defining terms
Make sure not to use language that might offend your audience
Keep in mind what words the audience will be familiar with
End
Should be brief
Middle
Devoted to the development of the claim
Beginning
Get the attention of the audience
Use an illustration
Tell a funny anecdote
Use a quotation
Make an attention grabbing statement of fact or opinion
Asking a rhetorical question
Using a personal reference
Referring to the subject or occasion
Admission of modestly
Establish credentials
To check style compare other authors work to your own and read paper out loud
Use quotation
Bring ideas together into one
Broader applications
Call to action
Answer question "so what"
Tone
Style
Write more about material you want to be emphasized
Beginning or end, end has most emphasis
Make an explicit statement
Explanation of Advantages
Proposal of solution (Plan)
Establishment of Problem (Need)
Proposal of Middle Ground
Presentation of Various Viewpoints
Refutation of Opposing View
Summary of Opposing View
Conclusion
Evidence
Main Idea
Introduction
Explain clearly and specifically for a policy claim
To support value claims find support for the fundamental principles of the claim
Produce strongest possible evidence to support factual claims
Need both claims of fact and claims of value to establish this sometimes
Controversiality
Majority preference does not equal moral value
Standards
Rogerian argument structure helpful when discussing standards
New Data
Predictions
Casual Relationships
Different Interpretations