Create a strategy to achive an engagement between merchants and customers throught contactless cards technology by 30% in the currently debit and credit card middle stratum holders in Bogota within one years by training.

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¿ How many cashiers are receiving contactless tech training ?

on average ¿how many transaction are made by contactless payment method and non contactless by one POS ?

the cashiers don't have the enought training the make the contactless payment transaction so they don't think contactless payment usefull therefore, they appeal to use the traditional payment method

lack of cashier knowledge

Most of the people don’t feel confident because of the security contactless payments in the way that they don’t know how the security systems work

What are the main methods that banking or contactless people use to apply in order to put on safe their money?

What are the most valuable security systems for contactless users?

How many steals has been made by using contactless payments in Bogota o r a similar city?

There is not enough attractive publicity in the main city places about new financial payments

What are the most attractive publicity methods for each Bogota citizen stratum?

What are the publicity methods that financial institutions are using and the percentage?

What are the resources of information that each Bogota citizen stratum use to get for new information? (newspaper? Tv news?, internet magazine?)

People whom earn one o lest than a salary doesn’t have enough budget to acquire internet services.

What are the priority services that Bogota citizens use to pay monthly, sorting by stratums?

How many families survive with less than a salary?

How many Bogota citizens earn less than a salary?

How many Bogota citizens earn just a salary?

Question 4

Quesiton 1

The 30 % of Bogota citizen doesn’t have a smartphone.

What is the most used device?

How many owners are by device? (tablet, smartphone, computers)

How many of those have at least one tech device?

How many citizen are in Bogota?

the lack of confidence

Internet connection

The major of middle and low people stratum transactions are made by cash

What are the main payment system they us buying things in the market, specifying kind of product if it is possible

What are the main places to buy things by middle and low people stratum?

How many transactions are made by low and middele stratum specifying either hight as low market.

Question 3

Question 2

Question 1

hipothesys

issue

There are 80% more POS terminals in the high market than in the low

what is the purchase percentage of each payment method in high and low market

How many transaccion are made in the low and in the high market?

How many POS terminals are in the high and in the low market

There is less POS penetration in the retail low commerce in specific at the south of Bogota city.

How many POS terminals are either at south as in the north of the city?

How many transaction are made in Bogota with debit, credit, cash, and contactless payments in retail and if it is possilbe in the low cost commerce

How many low cost retails are in Bogota city?

Either in the hight as low market

Create a strategy to achive an engagement between merchants and customers throught contactless cards technology by 30% in the currently debit and credit card middle stratum holders in Bogota within one years by training.

Lack of customer knowledge

lack of devices

Financial inclusion

Topic principal

Lack of POS terminals